Paul is one of the world’s leading experts on conducting qual research across Sub Saharan Africa. He's taken the time to establish an unparalleled pan African know-how, reaching across 19 African markets and combines UK expertise & honesty with African flairOver the past 12 years, he's connected with affluent company directors on VI in Lagos, emerging upper middle class executives in urban Nairobi, lower middle class drivers in the Talian Sefer area of Addis and with struggling farmers in Tamale northern Ghana Having worked with the likes of Diageo, SABMiller, Unilever, Celtel/Zain & Coca Cola, Paul has discovered what it takes to succeed across this addictive continentMail Paul at paul@dibber-qual.com if you'd like to discover more about brand building across this vibrant, youthful yet rapidly evolving & incredibly diverse continent- in contrast, Europe is monotonous, the US homogeneous .