dibber believes that great qualitative research lies around digging at the roots of an idea instead of just hacking around the leaves- so by championing the next generation qual, dibber strives to create the right environment where ideas can arise, develop & flourish
 

• 'Less but better qual' is my compelling mantra- dibber says no to commodity qual & rejects the death of an idea by 4 groups, striving to understand complex problems and to communicate them in an easy to understand & engaging fashion

• As no two jobs are ever the same, each project is tailored to your specific research needs with dibber's fresh & clean eyes- aiming to hit the essence of the issue and the decisions you need to make

• So each project kicks-off with an immersion workshop- to interrogate (and challenge, where appropriate) the brief, understand the business context, explore why there's a need for research, to define the right questions, determine what's already known and to engage stakeholders

• Fieldwork needs to access S1 Thinking and explore how, if at all, there's a way to build bridges between consumer behaviour & ideas.  dibber uses people as participants rather than just respondents, as a source of insights & for ideas rather than just voting fodder

• Findings are framed against culture, strategy, audience, category 

So your ideas can flourish & your brand can reap sustainable growth