dibber is 'methodologically neutral', so selects wisely from the armoury of classic & new techniques and thinking

Moreover, it's important to recognise that only observing the world from a sanitised viewing facility is a dangerous place- people are excellent witnesses to their own feelings & emotions but, as unpredictable & infuriatingly contradictory creatures, what people say is not necessarily how they behave

So to gather the big picture, it's often important to combine the content (to understand motivations, needs, attitudes & beliefs) with the context (to explore actual behaviour by getting to the place where the behaviour in question occurs)

• content... groups, mini groups I unos, duos, trios I creative pre/post tasking I co-creation I iterative recycling
• context... shadowing I visiting I observing I intercepting I filming I mobile in the moment I community blogs

Remembering, each method offers its particular lens in understanding consumer attitudes and behaviour- so the use of a combination of these methods can help amplify understanding, getting firmly under the skin of how consumers think, feel & behave